Apple’s new ‘Shot on iPhone’ billboard ads were all shot during the same night

one-night-iphone-low-light-1 Apple is introducing a new billboard campaign today. The various “Shot on iPhone” ads have been quite effective. Somehow, seeing a giant photo on a billboard and thinking that it was shot with the phone you could have in your pocket works quite well. Of course, Apple works with professional photographers who know what they’re doing — my photos look nowhere as good. With… Read More

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