Why Snap would lowball its IPO valuation

recode - snapchat - evan spiegel The short answer for why Snap lowballed its initial valuation for its initial public offering is that it probably won’t be that low for long. Normally these prices are set by expectations the underwriters and executives can divine from their conversations with Wall Street. It’s essentially a matching game — how does Snap and its underwriters figure out where to price the… Read More

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