Google unveils playable ads for Android game developers and other tools

Google rolled out a series of new tools for Android game developers at GDC in San Francisco this week that offer new ways to entice users to download their games, as well as ways to make more money from the games and track how users are interacting with their titles.
One of the more notable launches is something Google is calling “playables,” which, as the name implies, is an… Read More

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