Acast introduces programmatic ads to its podcast platform

 Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising, but launching a marketplace for programmatic (i.e. automated algorithmic) ad-buying is the next step in that evolution. Read More

from RSSMix.com Mix ID 8176981 https://techcrunch.com/2017/06/08/acast-programmatic-ads/?ncid=rss
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