Facebook launches comparison tool to prove Instant Articles beat mobile web

 One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click for click because people don’t abaondon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format. Today… Read More

from RSSMix.com Mix ID 8176981 https://techcrunch.com/2017/07/19/facebook-instant-articles-comparison/?ncid=rss
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